Search Marketers Killed the Radio Star?

Wow. Google is moving into radio. This ought to be interesting. I never thought I'd be a radio media buyer. Looks like I might have been wrong. We'll see. Microsoft - I think it's your move now. Link: Google to buy radio ad company | CNET The search giant said Tuesday that it will pay $102 million in cash for DMarc Broadcasting, a … View More »

Goodbye, SEO Push. Hello, SEO Pull

I couldn't agree with Mike Grehan more. I've been saying for a while that SEO is no longer just about the code on your site. It's now about marketing your site through inventive ways - creating buzz, all the while making sure that your on-the-page code is able to read by spiders. SEO is a long term strategy because it needs to be coupled with your … View More »

iMedia Connection: Google’s Branding Innovation

Link: iMedia Connection: Google's Branding Innovation. Creative Showcase Dave Wilkie makes some very interesting points about Google's habit of putting out "fun" logos. I agree with Dave, and woudl add one thing - as long as Google has a certain number of days that they original logo HAS TO be there, they should be ok. Dave's right, they are … View More »

The Agency Blog: WOMMA is Auctioning 20 Passes to their WOMBAT Seminar for Charity

Apparently WOMMA is auctioning passes to their trade show. Could be a good bid for someone reading this blog - Gio has more at the Link: The Agency Blog: WOMMA is Auctioning 20 Passes to their WOMBAT Seminar for Charity. * Juvenile Diabetes Research Foundation* Habitat for Humanity* Heifer International* American Red Cross* … View More »

JustBlogIt with a simple right-click.

Link: JustBlogIt with a simple right-click.. Just had to check out this new tool. Very cool if it works. … View More »

Want to become an SEO Rockstar?

Today's an interesting day. My childcare provider (read: my mother) came down with a nasty bug that put her out of commission - my wife had to be at her school (she's a teacher) for the first day back from holiday break, and so I'm working from home with a 5 month-old cooing in the background. But I'm still trying to keep up my New Year's … View More »

Not sure about this format

Ok, I like Typepad ok, but I'm thinking about going back to Blogger. I can't decide. I'm still having some trouble getting this thing formatted the way I want to and I need to get the URL set up. I'm thinking of actually building a personal website on it though - but that means I have to pay for hosting and then I need to get some design software … View More »

Simple is the best – READ THIS BLOG

Welcome to Shaving Occam, the blog of Tony Wright - a musician turned journalist turned teacher turned interactive marketer who also happens to be a dad, a husband and a bit of a know-it-all.  I won't lie, I've tried this blogging thing before with minimal success do to the fact that I'm lazy and don't post as much as I need to, but I hope to … View More »