Here’s why SEOs can’t have nice things…I clicked an ad and you won’t believe what I saw.

Today, as I do  every day, I was browsing on LinkedIn and an ad caught my eye. The Ad said:

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Hmmm. Outsourced linking. Sounds fishy to me. But, technically, at my firm, that’s one of our offerings. We help clients build links by promoting them the way a PR firm would. Our links also can help a client increase the perception of their authority to prospective clients as well as give Google what it wants in order for a site to rank. So, guess what, I clicked on the ad. And what I saw shocked me.

Yes, you read that right. “WORKS WITH PANDA 4.! – IT WORKS WITH PENGUIN 3.0.” It’s like they are talking about whether a specific charger will work with an iPhone or an Android. No mention that Penguin and Panda are Google algorithm updates designed to penalize sites that utilize automated link building services just like the one offered here. And I threw up in my mouth a little bit and part of my soul died as I stared at the page.

I’m not going to link to the site, but above the screenshot you see was a video – a VERY well done (I’m not being sarcastic) animated video about an entrepreneur who tried everything to build links – including using animated empty desks overseas. Needless to say, the story of this entreprenuer – who happened to own an SEO company – found the company above and was able to focus all his time on selling his services instead of providing his services – which were SEO.

The link provider’s site is designed very well. It looks professional and legit. I couldn’t find any negative reviews on the company. But I think I figured that out. Check out this portion of their privacy policy:

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So let me get this straight…I can’t link to your Website without explicit permission from you? And, if I were to use your services and have a negative experience, thus prompting a negative review, you will show my Website to other people? Who are those other people? Perhaps the people at Google, who would recognize that I bought crappy spammy links, used spun articles (which this company also offers)and blatantly tried violated Google’s terms of service? Sounds like a deal. Don’t forget, it works with both Penguin and Panda!

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Now this is a revelation. Why hasn’t Search Engine Land, or Search Engine Journal or Moz or ANY other reputable source covered this before?  They don’t see a ranking difference between an article spun by a machine and one written by a human, probably someone who’s first language is not English. This company said their client managers are in the USA in their video (and ironically, the client managers in the video look exactly like what I would expect a used car salesman to look like). I’m sure their client managers are in the US. And to me, this implies that the rest of their staff is overseas and does not have English as their first language. In most cases, those are not the guys you want writing content about your product or service. Trust me.

To give credit where credit is due, the risks of using this site’s services are acknowledged, kind of. I’m so glad they have the Spintax Tool. Too bad the millions of sites penalized by Google for buying links didn’t have that tool. Humanity might have been saved. Oh wait, millions of sites did have that tool. It’s been around for years. How does it keep me from being penalized again?

In conclusion, I could go on and on about this site. And there are too many others like it. This site is designed to make bad SEO tactics look legitimate. And they are targeting SEO company owners. I truly hope most SEO Company owners don’t bite – but I’m sure there are many who will. After all, link building is hard. But if you own an SEO company that doesn’t specialize in on-site optimization, it’s YOUR JOB! Good link building is what separates decent SEOs from great SEOs. And if you outsource to this company, in my opinion, you’re a craphat SEO. And we wonder why our industry has a bad reputation.

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