US Court Orders Advertiser To Use Negative Keywords In Trademark Case

http://shavingoccam.com/2008/04/28/us-court-orders-advertiser-to-use-negative-keywords-in-trademark-case/

I’ve had the opportunity to serve as an expert witness on several trademark cases involving search engine optimization and pay-per-click marketing, but this story today out of Search Engine Land made me look twice. As nice as the lawyers and judges were in the cases I worked on, they would have never come up with a solution like this. The court must have had some really creative and savvy advice. Anyone who knows more about this case, I’d love to learn.

Link: US Court Orders Advertiser To Use Negative Keywords In Trademark Case.

Speak Your Mind

*