I love training people to do search engine optimization the right way. But the biggest hurdle always seems to be the fact that everyone wants to do things the easy way. As Dave Pasternack said, SEO isn’t Rocket Science, but it certainly does take a lot of work to do it right.
I don’t expect that this post is anything earth shattering, but I did want to put out the resources I use to train SEOs. You’ll notice that this list is small – and I do that on purpose. It is VERY easy to overwhelm someone who wants to get into SEO. Sometimes, going to look at all the resources available can make your head swim. Not to mention, I’ve been doing this for 10 years and I still don’t know who to trust half the time. So when you are starting out, it helps to have a couple of resources you can depend on. Once you master the content in these resources – you can move on to other stuff, but don’t get too far ahead of yourself. If you do, you’ll end up confused and frustrated. So here are my beginners resources:
Search Engine Watch SEO 101
This classic is still one of the best references around. It’s simple and relevant. Before you hit the boards or start asking questions, read everything here.
Dan Theis’s SEO Fast Start
This is a great book for practical advice and how-to’s. It should be second on the reading list after SEW.
Ok, this may seem like a shameless plug since I created this video series – and it’s the only thing on this list that costs any money. But I stand behind my work. I am proud of this video series and I know that if you go through it, you will learn SEO the right way (well, my right way). This video is great for learners who are more visually or auditorially inclined.
Caution – don’t visit here until you’ve read the other resources. The crowd at WMW is friendly, but can be a bit curmudgeonly. But here is my favorite place to ask questions. There are other good forums, but this is the best one to start with.
Search Engine Land
If you are going to be in SEO, you need to get used to the fact that change is a constant. Search Engine Land does the best job of keeping up with those changes. You need to discipline yourself to read SEL every day. The more you read, the more you will learn. Eventually you’ll want to branch out and read other sources, but SEL is the best at summarizing the important events in search every day.
So there’s my list. Short and sweet. Hope it helps you – and if I can ever help you learn any SEO or PPC, just contact me at email@example.com