A New Year and a New Focus


It really is amazing how time flies and how blogs die. This blog seems to be in a death spiral simply because I haven’t taken care of it. Just like the feeding and care of pets, Blogs need attention to thrive. That being said, I’m going to start once again. I won’t suggest that I will not "fall off the wagon" and not post here for a while again, I just have to take it one day at a time. My goal is to post at least once every weekday for as long as I can.

That being said, I have a new focus. I love search. I think it is the best marketing tool for everyone. But my background is in Interactive Marketing, not just search. I want to make that clear. I am a generalist in a specialists world. I am getting back to my generalist roots. It’s what I want to do. Hopefully I’ll be able to expand on this later, but the fruits of this approach are already appearing in my work. In fact, I have to head to a meeting about, of all things, e-mail marketing now.

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