Social Marketing Quarterly – What’s in a name?

http://shavingoccam.com/2007/12/17/social-marketing-quarterly-whats-in-a-name/

I wonder if the folks at this peer-reviewed, scholarly journal that "covers theoretical, research and practical issues confronting social marketers" get a ton of e-mail on how to deal with Myspace and Facebook?

If I were you, I wouldn’t contact them about your latest Twitter campaign. Two different definintions of social marketing are afoot here – and according the Wikipedia, a sementical battle that is being fought and has been being fought since 2006.

From Wikipedia: " In 2006, JupiterMedia announced its "Social Marketing" service [5], with which it aims to enable website owners to profit from social media. Despite protests from the social marketing communities over the hijacking of the term, Jupiter decided to stick with the name [6]. However, Jupiter’s approach is more correctly (and commonly) referred to as Social Media Optimization."

So, all on you SEOs jumping on the social media bandwagon – be careful how you refer to your services. It’s easy to just say "social marketing" but you might be putting youreself out there as something your now.

Link: Social Marketing Quarterly.

Speak Your Mind

*