I probably shouldn’t post this, because recently this phenomenon has made me a lot of money – but in the process of me making money, it’s hurt a lot of people.
The simple fact is that no matter how awesome an employee is, you can’t trust them completely. I’ve written in the past questioning the loyalty and commitment of employees who are making six figures doing SEO and affiliate work on the side, and recently in at least three cases I’ve seen myself proven correct.
When your employees have access to your passwords, accounts, clients accounts and other information that you use to run your business you are entrusting them with a huge responsibilty. Today I heard a story about a disgruntled consultant who was given full access to a companies interactive marketing program and managed to cost the company thousands of dollars by sabotaging things when she left. The company has little recourse as the police don’t want to hear about it, the woman has no money to be gained in an expensive civil suit and the damage has already been done.
So my advice, wear a tin foil hat when it comes to employees. I’m not advocating Big Brother type techniques, but make sure that when things go badly you can lock out employees and have recourse. My former partner, Giovanni Gallucci was very good at this. In fact, I used to get annoyed with him for his tactics and thought he went too far. Now, I’m not so sure. The damage that can be done by a rogue SEO or SEM is too much to ignore.
So, here are some tips I recommend:
- Don’t give employees adminstrative access to Google MCC accounts
- Make sure that an owner of the company has current list of ALL passwords
- Keep a current list of vendor contacts so if someone does do something, you can call and get it corrected
- Be aware of every project and make your employees document steps taken. That way if they leave suddenly or get hit by a bus, someone can take over
- Take care to keep your employees happy, but protect yourself legally. Consult a lawyer on what you can do to protect your programs and your client’s programs.
Have a happy weekend!