Why, oh why don’t all Web design shops, PR firms, and others want to start their own search marketing practice? This seems like such a no-brainer to me. But the barrier of entry is commonly a senior executive who won’t do anything because they are scared. Scared of the unknown. Scared that they won’t be able to control the department because they don’t understand what they do. I’m telling you this, search engine optimization and PPC is NOT HARD, but it is very time consuming and you can mess it up if you do it wrong. But if you have someone who can show you how to do it right, and do it well, and even how to sell it…Well, what’s the problem here.
Sorry, just had to have a little rant before my next meeting with another director who will most likely be interested, but not interested enough to pull the trigger. Frustrating.