Burning bridges you might want to cross again


Every day I’m reminded what a small community it is we live in. Every conference I go to, every time I get a new request on Facebook or check out Sphinn or Digg – there are people that I know. It’s not like I’m a super netwroker or anything – it’s just that in interactive marketing we are all so – well interactive.

Which is why it is beyond me how some people snipe, bitch, complain and basically burn bridges and make enemies online. Recently, on Sphinn, a very well known SEO was lambasted by some others with some pretty bold and in my opinion, rude, comments. Some of you may have seen this. I didn’t post about it at the time because frankly, I didn’t want to bring more attention to it. And I won’t name the names of the perpetrator or victim in this case because I don’t want to bring it back up. You can go look it up on Sphinn yourself if you are so inclined.

I can only think of two times in my career where bridges have been burned. One time, I did the burning and it needed to be done. The other time, I tried to make a constructive crticism and the other person didn’t take it well. That one is still affecting me to this day.

I’ve never been one to be shy on my opinion, but I think that I know the line. I try not make any criticism personal in nature, and I certainly apoligize first if I do something wrong. But it seems that the drama gets the diggs and sphinns, and to some the short term traffic boost is worth the damage done to potential long term relationships. SEO and Interictive Marketing are unique industries in that you never know who will be around to help you soon, or even be working with you. Just think of that next time you fire up your blog and post something nasty.

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