Calling Mr. Jeff Martin….Would love your take on this.
I think this is very positive for Google, and I wish I had some money to buy Google stock.
In an effort to respond to concerns raised by advertisers and so-called click fraud detection companies, Google also plans a number of initiatives for the coming year. Advertisers will get enhanced reporting, a Google guide to click fraud, and a standard method for reporting invalid clicks to Google. The most intriguing new feature will no doubt bring applause, but also call the bluff on advertisers claiming click fraud foul.