Attention SEMPO Members – VOTE

The SEMPO Elections are on – and I’m nominated for a spot on the board of directors!

Of course, if you have any questions about what I can do for SEMPO, I invite you to contact me. I would really appreciate your vote if you are in SEMPO. I’ve taken the liberty of posting my "official" positions statement (which can also be found at the SEMPO site). Please take a look and let me know what you think. I’ll be posting more this week about some thoughts I have for SEMPO in the coming year. Thanks in advance for your support.

2007 Board of
Directors – Nominee Profile


Nominee Name: Tony Wright 

Nominee Job Title: Executive Vice
President – Client Services 

Nomination Company: Kinetic Results

Company URL:

Country Located:

United States


General Background/Bio:

With more than seven years of hands-on and strategic experience
in interactive marketing and a background in traditional and interactive public
relations and journalism, Tony Wright has helped hundreds of fortune 500 and
mid-level clients successfully create or enhance their interactive advertising
and search engine marketing campaigns. Wright also has extensive experience in
online crisis communication and brand reputation strategy, including corporate
blogging and corporate monitoring, most notably directing the online corporate
reputation management strategy for American Airlines immediately following the
events of September 11, 2001.

Wright serves as client liaison for Kinetic Results while also
managing online media strategies, public relations and other interactive
marketing projects for our clients. He provides valuable input into creative,
technical and strategic projects as well, ensuring that the strategic vision of
all interactive marketing programs mesh with campaign goals. In addition, Mr.
Wright directs Kinetic Results’ search engine marketing and interactive public
relations teams.

As Vice President (and past President) of the Dallas/Ft. Worth
Search Marketing Association, Wright is a sought after speaker at industry
events, including Search Engine Strategies, Webmasterworld and others. His
frequent contribution of articles, columns and quotes to various national and
trade publications are widely read and cited. Wright’s work for his clients has
been recognized in several local and national award campaigns, including the
Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the
PRweek awards.

Client experience includes: American Airlines, Hewlett Packard,
Coca-Cola, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney
Interactive, Coca-Cola, Tombstone Pizza, Merck Pharmaceuticals,,
NokiaUSA, Nokia n-gage, Southern Methodist University,



,, FASTSIGNS, La Quinta, Precept Financial and




What major contribution will you
bring to SEMPO and its membership?

This is the
year of the search engine marketing certification. The SEMPO learning center is
a good start, but it is time to begin gathering consensus among leading search
engine marketing professionals for several levels of certification in order to
further the legitimacy of the field. I propose pushing toward a certification
process that is similar to that of the certified public accountancy. Another
model to investigate might be that of the Public Relations Society of American
(the APR), however I would like this certification to carry more value. The
certification should also require continuing education to maintain status.


research that SEMPO does is invaluable to it’s members and I would like to see
it continue – however I would like to see SEMPO become affiliated with an
academic institution to continue research for the industry. This would further
legitimize the research, as it would be peer reviewed in an academic setting.
SEMPO could sponsor a research facility at a major university and could also
sponsor a curriculum for future search engine marketers to study, thus
increasing the talent pool.


I would
also encourage SEMPO to begin to preparing a political action group to fight
for the rights of search engine marketers in


. There are several potential
threats, including Net Neutrality, that SEMPO needs to watch carefully. There will
come a time soon when lobbying will be very important to the profession. I
would like to lay the groundwork for that lobbying this year.


This year,
I feel that SEMPO should begin working to create local search engine marketing
groups in cities throughout the country. There are already local groups in








These local groups can provide SEMPO with a “feet on the ground” approach that
would not be possible without these local groups.



Why should people vote for you?


I am very
adept at working with organizations large and small in getting things done. I have
been very successful in my career in finding the right people to get the job
done in a timely and effective manner. I have been involved in SEMPO, but I am
not part of the “old guard” of SEOs, which allows me to bring in a fresh perspective
to the group.


experience in Public Relations and Search Engine Marketing make me the perfect
fit for this position. I am the ideal person to help start local search engine
marketing groups, and my background in lobbying and government relations will
allow me to help SEMPO create a viable political action committee in


. My
educational background will allow me to find and work with a university to
further our research goals. I have also been researching how other groups
certify their members, and I would like to add that knowledge to the SEMPO



Where do you think the
organization should be in the next year?


By this time next year, the SEMPO certification should be in
place and be THE designation for those in search marketing. SEMPO should be
spearheading a public relations campaign highlighting the benefits of hiring a
SEMPO certified individual. The group should have at least three peer reviewed
research projects either published or in the works and we should have a formal
action plan for our efforts in



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