SEMPO: A Look Ahead

Interesting article about SEMPO. Since I was just nominated for a spot on the SEMPO board, I think it’s time I start making my views known. There’s nothing worse than voting for someone who’s stand you don’t know.

Link: SEMPO: A Look Ahead.

As SEMPO, the Search Engine Marketing Professional Organization, embarks on its fifth year of existence, the group is growing into a mature, global organization.

So, any SEMPO member who would like to know more about me, just ask. You can e-mail me from the links in this blog or you can leave a comment. I don’t moderate comments (unless it becomes necessary for obvious reasons) so fire away. Over the next couple of days I’ll talk about some issues that I think SEMPO should be dealing with and I’ll try to lay our my qualifications. But first, I invite you to read Kevin Newcomb’s article from Search Engine Watch and leave any comments. I would especially like to hear comments on the new SEMPO Institute. Is this a valid substitute for an industry wide certification, or merely a building block to acheive the goal of certification? It isn’t any suprise to anyone who has talked to me lately that I feel certification is a key to moving this industry forward. I know it will be a tough road to ho, but it must be done sooner rather than later. Let me know what you think.


  1. Tony, best wishes in the election. I think SEMPO has come a long way since the early days. I’m glad to see that you are pro seo sem training and certification. With that being said I think it would be difficult to provide certification for seo since there are no industry standards. Yes there are best practices and universal truths about seo so I think training is a good thing. Too many seo’s have learned on their own and therefore are missing information that might be helpful. Also companies hiring don’t know the candidates level of knowledge. If SEMPO could include an experienced based component they perhaps could issue a certification.

  2. Yes, I agree with David. You could produce a certification for best practices like se-friendly architecture and title/META/content optimization, but I don’t think that would be worth very much. In my mind, what separates good SEOs from great ones is thinking progressively and outside the box. A certification is not going to help employers find these types of marketers.

  3. I really appreciate the thoughts, guys.

    I agree, there must be standards for certification. What I’m out to do, though, is place some accountability into the industry. I’m not against Blackhat techniques and think that for certain clients, they are a viable option (although I don’t practice them, but refer that work out). But, what I do despise are those that do things that could have massive ramifications for thier client and don’t warn of the inherit dangers. Until we rid the legitimate SEO industry of these folks, we’ll always be seen as a “dark art”. I don’t like that distinction. I want to bring us into the light.

Speak Your Mind