Well, my hunt for a mentor continues. I’ve been doing some research on this "Life Coach" profession, and while it sounds interesting it doesn’t seem real. It smells of the same bent as all of the "work at home" ads I see around town. No substance, just a chance to start a business. You see, I don’t want to BE a Life Coach, I want a mentor or someone that might act as one toward me. When you look at the SERPs on [life coach] you find as many people offering advice on how to become a life coach as you do on how to find a coach that is suitable to your needs. I guess I need to start looking in my industry. Maybe at the Search Engine Strategies Show in New York I can find someone.