Search Marketers Killed the Radio Star?

Wow. Google is moving into radio. This ought to be interesting. I never thought I’d be a radio media buyer. Looks like I might have been wrong. We’ll see.

Microsoft – I think it’s your move now.

Link: Google to buy radio ad company | CNET

The search giant said Tuesday that it will pay $102 million in cash for DMarc Broadcasting,
a Newport Beach, Calif., company that works with radio advertisers in
the sales, scheduling, delivery and reporting of radio ads.

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