Wow. Google is moving into radio. This ought to be interesting. I never thought I’d be a radio media buyer. Looks like I might have been wrong. We’ll see.
Microsoft – I think it’s your move now.
The search giant said Tuesday that it will pay $102 million in cash for DMarc Broadcasting,
a Newport Beach, Calif., company that works with radio advertisers in
the sales, scheduling, delivery and reporting of radio ads.