iMedia Connection: Google’s Branding Innovation

http://shavingoccam.com/2006/01/05/imedia-connection-googles-branding-innovation/

Link: iMedia Connection: Google’s Branding Innovation.

Creative Showcase

Dave Wilkie makes some very interesting points about Google’s habit of putting out “fun” logos. I agree with Dave, and woudl add one thing – as long as Google has a certain number of days that they original logo HAS TO be there, they should be ok. Dave’s right, they are Google and can get away with this better than just about anyone else. Everyone knows the Google Logo. And I know that people comment on the logos – my wife, a Kindergarten teacher and hardly a searchorati, completely loves all of the logos. She loves Google because they do those logos – and that’s a good reason they should keep on doing them.

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