In my last post, I outlined what I see as a definite problem for those of us involved in search engine optimization. Namely, snake oil salesmen, lack of transparency and overall shady-ness has caused SEO to become a bad word. I also outlined that I think one solution to this reputation management problem that the search engine marketing world finds itself in is through accountability. Specifically, a better business bureau type program for search engine marketing. Now, I'm going to outline how … View More »
Evolving in SEO Town – Search Engine Marketing Reputation Management Problem Part II
July 20, 2011 By Leave a Comment
Embracing Change – Evolving in SEO Town
June 10, 2011 By Leave a Comment
It was almost 8 years ago when I decided to move out of the cocoon of my big agency background and work at becoming a specialist in SEO. I feel that succeeded - but the cost, I realize now, may not have been worth the prize. I spend most of my days lately trying to disassociate myself from many of so-called SEOs who peddle snake oil. These snake-oil peddlers have been in SEO since the beginning - but lately they have really taken their toll on our industry. Business owners don't know who to … View More »
Mayday! The problem with chasing too much tail.
June 4, 2010 By Leave a Comment
For those of you not into the everyday happening of the search engine optimization world, let me tell you a little secret. Google changes things. And they change things often. This one of the reasons why I love my job - my ADD doesn't handle status quo that well. And I'm a natural information junkie(heck I was listening to talk radio at the age of … View More »
Must Have Tools for SEOs – Advanced Web Ranking & Advanced Link Manager
May 7, 2010 By Leave a Comment
It’s important for any SEO or online marketer to establish a benchmark and monitor their online marketing efforts. Many use a variety of software to track conversions and traffic, such as Google Analytics. But, do you keep track of your web rankings and links? Caphyon’s Advanced Web Ranking and Advanced Link Manager do just that. The … View More »
WrightIMC awarded “Most Effective Search Marketing Campaign” at the Excellence in Interactive Marketing Awards: Dallas SEO Company and Internet Marketing Consultancy takes top honors at Dallas/Fort Worth Interactive Marketing Event
April 27, 2010 By Leave a Comment
Just wanted to share the happy news with all of my blog readers before this hits the wire tomorrow morning. Congratulations to the entire WrightIMC team! Plano Texas, April 27, 2010 - WrightIMC, a premier Dallas based SEO and Interactive Marketing Consultancy, was awarded the "Most Effective Search Marketing Campaign" at the Excellence in … View More »
10 tips for proactive online reputation management – Preparation for Pubcon South
April 6, 2010 By 4 Comments
Next week I'll be doing a "Spotlight Session" at Pubcon South in my home town of Dallas, Texas. This means, that if you don't have the privilege of hearing me speak for 45 minutes straight on normal days (like my wife or my employees), you can do that. And it's included in the price of your admission to the show... But as I'm making out my … View More »